This has been one of my favourite photographs for a long time now mostly because it’s simplicity in composition. What gives it that extra edge is when you read the title ‘Lunchtime atop a Skyscraper”. Then you become interested, and look-up exactly what height the workers had their lunch. You can only be amazed when you find out that the picture is taken at about 260m high, at the 69th floor of one of the Rockefeller Centre. It was taken by Charles C. Ebbets in 1932.
Next we see the same basic image but without all the workers on the beam. The second picture is a commercial from Volkswagen, the well-known German car manufacturer. It’s catch line is that the new car is so popular, and that the word has spread so fast, that even the guys having that lunch are out getting it probably. Very nice concept, and very bold idea of making a commercial, but I keep wondering for someone who is not familiar with the initial picture, won’t it be a bit hard to figure out what is going on?
Lunchtime atop a Skyscraper photograph, taken by Charles C. Ebbets
Image by Vicky Gitto, art director Alessandro Campani and copywriter Stefano Guidi
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